The whole aesthetic for the denim was to create a " dirt look while maintaining quality." I was inspired by one of my favorite afro artist (Odunsi the engine), and in this song "OUTCAST" produced by him, he was talking about how he was treated with so much doubt for having other dreams outside school, basically treated like outcast even by his parents. Now after years of chasing his dream he's finally living life the way he pictured it to be. The goal was to capture that concept into a denim.